:root{--bg: #f6f7f9;--surface: #ffffff;--surface-2: #eef1f5;--line: #e2e6ec;--text: #121826;--muted: #5b6577;--primary: #2457e6;--primary-ink: #ffffff;--primary-soft: #e8eefd;--accent: #0d9488;--accent-soft: #dff5f2;--warn: #b45309;--warn-soft: #fdf1dc;--bad: #c02626;--bad-soft: #fde8e8;--ok: #15803d;--ok-soft: #e2f6e9;--shadow: 0 1px 2px rgba(18, 24, 38, .05), 0 8px 24px rgba(18, 24, 38, .06);--nb: 4px 18px 18px 18px;--nb-sm: 3px 12px 12px 12px;--font: "Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif}*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}body{margin:0;background:var(--bg);color:var(--text);font-family:var(--font);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}h1,h2,h3,h4{margin:0;line-height:1.15;letter-spacing:-.02em;text-wrap:balance}h1{font-size:clamp(2.2rem,6vw,4rem);font-weight:800}h2{font-size:clamp(1.6rem,3.6vw,2.4rem);font-weight:800}h3{font-size:1.15rem;font-weight:700}p{margin:0;text-wrap:pretty}a{color:var(--primary);text-decoration:none}a:hover{text-decoration:underline}img{max-width:100%;display:block}button,input,select,textarea{font:inherit;color:inherit}:focus-visible{outline:2px solid var(--primary);outline-offset:2px}.wrap{width:100%;max-width:1120px;margin:0 auto;padding:0 20px}.muted{color:var(--muted)}.small{font-size:.875rem}.tiny{font-size:.78rem}.eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}.num{font-variant-numeric:tabular-nums}.row{display:flex;align-items:center;gap:12px;flex-wrap:wrap}.between{justify-content:space-between}.stack,.grid{display:grid;gap:16px}.g2{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}.g3{grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}.g4{grid-template-columns:repeat(auto-fit,minmax(170px,1fr))}.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--nb);padding:20px;box-shadow:var(--shadow)}.card.flat{box-shadow:none}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:46px;padding:0 20px;border:1px solid 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10px;border-radius:999px;background:var(--surface-2);color:var(--muted);font-size:.78rem;font-weight:600;white-space:nowrap}.chip.blue{background:var(--primary-soft);color:var(--primary)}.chip.teal{background:var(--accent-soft);color:var(--accent)}.chip.warn{background:var(--warn-soft);color:var(--warn)}.chip.bad{background:var(--bad-soft);color:var(--bad)}.chip.ok{background:var(--ok-soft);color:var(--ok)}.err{color:var(--bad);font-size:.9rem}.nav{position:sticky;top:0;z-index:20;background:#f6f7f9db;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:12px}.brand{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:1.2rem;color:var(--text);letter-spacing:-.02em}.brand:hover{text-decoration:none}.brand-mark{width:34px;height:34px;border-radius:3px 11px 11px;background:var(--primary);display:grid;place-items:center}.nav-links{display:flex;align-items:center;gap:22px}.nav-links a{color:var(--text);font-weight:600;font-size:.95rem}@media(max-width:720px){.nav-links a.hide-sm{display:none}}.footer{margin-top:80px;border-top:1px solid var(--line);padding:32px 0 48px;color:var(--muted);font-size:.9rem}.hero{padding:56px 0 40px;display:grid;gap:40px;align-items:center;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr)}@media(max-width:880px){.hero{grid-template-columns:1fr;padding-top:32px}}.hero h1 em{font-style:normal;color:var(--primary)}.hero .lead{font-size:1.15rem;color:var(--muted);max-width:34rem}.section{padding:56px 0}.section-head{max-width:40rem;margin-bottom:28px;display:grid;gap:10px}.phone{width:min(340px,100%);margin:0 auto;background:var(--surface);border:1px solid var(--line);border-radius:36px;padding:14px;box-shadow:0 30px 60px #12182624}.phone-screen{background:var(--bg);border-radius:24px;overflow:hidden}.bubble{max-width:82%;padding:9px 13px;font-size:.92rem;border-radius:4px 16px 16px;background:var(--surface);border:1px solid var(--line)}.bubble.me{margin-left:auto;background:var(--primary);color:#fff;border-color:transparent;border-radius:16px 4px 16px 16px}.stat{display:grid;gap:2px}.stat b{font-size:2rem;font-weight:800;letter-spacing:-.03em;font-variant-numeric:tabular-nums}.feature-icon{width:44px;height:44px;border-radius:var(--nb-sm);display:grid;place-items:center;background:var(--primary-soft);font-size:1.3rem;margin-bottom:10px}.band{background:var(--text);color:#fff;border-radius:6px 28px 28px;padding:clamp(24px,5vw,48px)}.band .muted{color:#b6bfd0}.bar-row{display:grid;grid-template-columns:minmax(90px,160px) 1fr auto;gap:10px;align-items:center;font-size:.9rem}.bar{height:10px;border-radius:999px;background:var(--surface-2);overflow:hidden}.bar>i{display:block;height:100%;border-radius:999px;background:var(--primary)}.bar.teal>i{background:var(--accent)}.map{width:100%;height:auto;display:block}.map .land{fill:#e3e8ef;stroke:#fff;stroke-width:.5}.map .dot{fill:var(--accent);fill-opacity:.55;stroke:var(--accent);stroke-width:1}.map text{font-family:var(--font);font-size:10px;fill:var(--text);font-weight:600}.list-item{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:14px 0;border-bottom:1px solid var(--line)}.list-item:last-child{border-bottom:0}.admin{display:grid;grid-template-columns:232px minmax(0,1fr);min-height:100vh}.side{background:var(--surface);border-right:1px solid var(--line);padding:18px 12px;position:sticky;top:0;height:100vh;overflow-y:auto;display:flex;flex-direction:column;gap:4px}.side button{display:flex;align-items:center;justify-content:space-between;gap:10px;width:100%;padding:10px 12px;border:0;background:none;border-radius:var(--nb-sm);font-weight:600;cursor:pointer;text-align:left;color:var(--muted)}.side button:hover{background:var(--surface-2)}.side button.on{background:var(--primary-soft);color:var(--primary)}.main{padding:24px clamp(16px,3vw,32px) 64px;min-width:0}@media(max-width:860px){.admin{grid-template-columns:1fr}.side{position:static;height:auto;flex-direction:row;overflow-x:auto;border-right:0;border-bottom:1px solid var(--line);padding:8px}.side button{width:auto;white-space:nowrap}.side .brand,.side .side-foot{display:none}}.kpi{background:var(--surface);border:1px solid var(--line);border-radius:var(--nb);padding:16px;display:grid;gap:4px}.kpi b{font-size:1.7rem;font-weight:800;letter-spacing:-.03em;font-variant-numeric:tabular-nums}.kpi span{color:var(--muted);font-size:.85rem}.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--nb);background:var(--surface)}table{width:100%;border-collapse:collapse;font-size:.9rem}th,td{padding:10px 14px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}th{font-size:.75rem;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);font-weight:700;background:var(--surface-2);white-space:nowrap}tr:last-child td{border-bottom:0}td.r,th.r{text-align:right;font-variant-numeric:tabular-nums}.funnel-step{display:grid;grid-template-columns:minmax(150px,230px) 1fr 150px;gap:14px;align-items:center;padding:10px 0;border-bottom:1px solid var(--line)}.funnel-step:last-child{border-bottom:0}.funnel-bar{height:30px;border-radius:3px 10px 10px;background:var(--primary);min-width:2px}.funnel-meta{text-align:right;font-variant-numeric:tabular-nums}@media(max-width:640px){.funnel-step{grid-template-columns:1fr;gap:4px}.funnel-meta{text-align:left}}.spark{width:100%;height:120px;display:block}.switch{position:relative;width:44px;height:26px;border-radius:999px;border:0;background:#c6ccd6;cursor:pointer;transition:background .15s;flex:none}.switch.on{background:var(--accent)}.switch:after{content:"";position:absolute;top:3px;left:3px;width:20px;height:20px;border-radius:50%;background:#fff;transition:transform .15s}.switch.on:after{transform:translate(18px)}.login{min-height:100vh;display:grid;place-items:center;padding:20px}